What is Cafe Communications? From "about us" on cafecommunications. eu:
In old times, one would have said: advertising.One and a half decade ago, professionals would have defined it as ATL, BTL and PR communication.Around the turn of the millennium, Café Group was founded to develop integrated communication solutions for its clients.Nowadays, all three definitions are still correct, but none of them describes the essence. Café Communications’ activity has become just as diverse as communication channels, advertisers’ needs, creative processes and the system of agency services.So if one actually would like to see the point, here is what to note: we build and manage brands. As all Café Communications’ partner companies do: either by their own means, independently or together, in cooperation with others.This is why Café is the ‘haunt of communication’.
Cafe Communications does for private clients what the education refomers have done for the school choice and common core industry. The reformers attempt to integrate education solutions for its clients, the "free marketers" making money from the taxpayers, not from private industry. Education reformers exist to build and manage brands (schools and students) via common core implementation and the privatization of public schools . Venture capitalists divert taxpayer money into quasi public schools operating on blueprints other than the traditional public school model, and students and teachers are then managed by these top down reforms. Pre-determined educational vendors are making a fortune on supplying the software, text, assessments mandated by the common core consortia and federal government.
Cafe Communications produced a video for its clients showing them how new and effective ideas are produced. It takes time to be creative and the company used "the world's most talented people's" (schoolchildren) art assignments to illustrate its premise. When the children were given little time or autonomy to produce a drawing, the results were utilitarian and sterile. When the children were allowed more time to complete the assignment, the creativity unleashed was amazing. When the children were allowed to draw their own ideas, no child's artwork was common to another child's interpretation of the assignment.
As you view the video, think about how this video translates into common core school assignments in today's public schools.
- Do you think assessments taken every 3 weeks in school creates/fosters creativity?
- Can teachers foster creativity with "one size fits all" mandates?
- How can a teacher be innovative when mandates take away time from the creative daydreaming that oftentimes translates into big ideas?
From the beginning of the video:
Our clients want us to do more work in less time.
How can we make them understand that for new, effective ideas we need more time?
We sent them this film to show them how creativity works.
"How creativity is affected by time."
The words at the last 15 seconds of this video need to be copied down and sent to every school board, administrator, teacher, governor and education reformer when he/she assures you common core and "one size fits all" is the answer to education reform.